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02 // Brochure site · Design · Development · SEO Lyon · Bron · Caluire Cycle : 2018 — 2026
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KenZen Shiatsu & Yoga

“Find balance with KenZen.”

Holistic approach combining traditional shiatsu, Do In and restorative retreats to release tension and mental overload. Certified practitioner: Fannie, studios in Lyon, Bron and Caluire.

View the official site kenzenshiatsu.fr — Lyon 45°45'35" N / 04°50'32" E
Period
To validate
Site live 2018 — 2026
Role
Design & dev.
UI/UX, front, back and TheCore
Status
Online
Production · kenzenshiatsu.fr
Practitioner
Fannie (KenZen)
Lyon, Bron, Caluire and retreats
  • Art direction

    Design system zen

    Soothing palette, airy micro-typography and iconography of meridians and Do In postures.

  • Editorial core

    TheCore CMS

    PHP engine for retreat dates, rates, workshops and advice sheets.

  • Privacy

    GDPR opt-in

    Audience measurement blocked until the visitor accepts.

KenZen site capture: seven-day yoga retreat in Châtel, Haute-Savoie, four people in posture facing the peaks
[Site capture // 01 — Retreat in Châtel] Seven-day yoga retreat in Châtel, Haute-Savoie.
kenzenshiatsu.fr
KenZen site capture: practitioner seated in meditation, acupuncture charts on the wall
[Site capture // 01 — Key desktop screen] Ratio 16:10
01 // Context

Prevent burnout and reconnect with the body

Traditional shiatsu, Do In and restorative retreats

Faced with urban rhythms, chronic stress and sedentary life, mental overload and somatisation (back tension, insomnia, exhaustion, burnout risk) multiply. Purely symptomatic approaches often miss the root of the body–mind imbalance.

Certified practitioner in Lyon, Bron and Caluire, Fannie offers care combining traditional Japanese shiatsu, Do In and immersive retreats. The site had to embody that serenity without esoteric cliché, with rigorous preventive information.

Factor 01
Overload
Hyper-connection and stress that call for sensory pause and somato-emotional work.
Factor 02
Locations
Lyon, Bron and Caluire, with tram, metro and parking access.
Factor 03
Immersion
Workshops and retreats in the Cévennes, Haute-Savoie and Sri Lanka.
Yoga stay under a pavilion, KenZen Shiatsu & Yoga logo, Ocean & Yoga week promise.
Verified review · Google

“Fannie invests through both words and touch, listening to feelings as much as needs. A shiatsu session brings immediate, lasting relief of back and mind tension.”

Rating 5/5 · Lyon / Caluire studio

Professional shiatsu association

RNCP shiatsu specialist title recognised by the French state. The interface ensures ethical transparency on non-medical substitution and preventive benefits.

02 // My role & approach

Bespoke architecture for a practitioner

End-to-end support: online positioning, dojo visual identity, development on the TheCore foundation and local SEO across Greater Lyon.

The CMS is deployed and stable. The tree has five levels: home, about, shiatsu and Do In, stays and retreats, contact and studios.

Constraints noted
  • Granular consent: measurement scripts blocked until acceptance.
  • Editorial autonomy for dates, rates and advice sheets.
  • Local semantic ranking follow-up and TheCore core updates.
  1. Deliverable 01

    Holistic design system

    Fluid visual hierarchy, careful contrast and meridian / Do In iconography.

    SOFT UX · MOBILE
  2. Deliverable 02

    Stays & news

    Fannie adds retreat dates, rates, workshop descriptions and advice sheets without technical friction.

    THECORE · PHP
  3. Deliverable 03

    Local SEO & direct contact

    Targeting “Shiatsu Lyon”, “Do In Bron”, “Cévennes restorative retreat”, LocalBusiness markup and a form with no intermediary.

    SCHEMA.ORG · RGPD
03 // Art direction & interface

A water palette in service of care

Teal, light sand and turquoise: a water-and-light palette, calm and readable.

  • Depth Teal #1c6d7c

    Dark blue-green, calm and depth.

  • Linen Light sand #e7dcb3

    Luminous beige, soft linen warmth.

  • Highlight Turquoise #39bebb

    Bright turquoise, clarity and breath.

Desktop — editor, retreat in Châtel
KenZen page editor “Yoga Anti-Burn Out Retreat”, seven days in Châtel, Haute-Savoie: retreat visual and stay goals
[Site capture // 03 — Editor, yoga retreat in Châtel]
09:41 4G
KenZen mobile signup: room choice for the anti-burnout yoga retreat in Châtel, 15–21 August 2026
[Site capture // 03B — Mobile registration, room choice]
KenZen yoga retreat, seven days in Hikkaduwa: a man standing on a rock facing the ocean, title “Yoga retreat - 7 days in Hikkaduwa | wellbeing and ocean pleasures”, 3–9 May 2026.
Consent selector · opt-in
  • Necessary

    TheCore sessions and anti-CSRF form protection. Always on.

  • Audience measurement

    Google Analytics with IP anonymisation, enabled only after acceptance.

  • Third-party content

    Studio access maps subject to prior consent.

04 // Development & architecture

Robust core and privacy

Observed stack
  • TheCore CMS
  • Symfony
  • MySQL
  • Stripe
  • Local SEO Lyon
  • Hosting: Kiyoi

TheCore CMS

PHP engine for sections, restorative stays and news. Dedicated back-office.

Local visibility

Optimisation of geo queries across Greater Lyon and Schema.org markup.

Granular cookies

No non-essential cookie without prior consent. CNIL / GDPR compliant.

Kiyoi hosting

Intel Xeon E5-1620v2 - 32GB DDR3 ECC 1600MHz

05 // User journey

From discovering care to booking

  1. 1 01 / Understanding

    Four care pillars

    Traditional shiatsu, group Do In, restorative stays and seated shiatsu at work. Sessions on a futon, in soft clothing.

    Gesture pedagogy
  2. 2 02 / Calendar

    Stays & dates

    Cévennes, Haute-Savoie and Sri Lanka retreats: programmes, rates and lodging, morning yoga, shiatsu and seasonal food.

    TheCore stays module
  3. 3 03 / Contact

    Studio or retreat

    Choice of Lyon, Bron or Caluire, or pre-registration for a retreat. Direct exchange with Fannie, no commercial intermediary.

    Secure form
06 // Results & impact

In service of the practitioner–patient relationship

“Care for the body so the mind wants to stay.” An interface aligned with the slow pace of therapeutic gesture.

KenZen group classes, yoga shiatsu do-in: a woman in a split on a mat in a park, title “Group classes | yoga shiatsu do-in”, banner “Looking for a yoga teacher”.
Offer
4
Activity pillars
Lyon, Bron, Caluire, group Do In, workplace wellbeing and immersive stays.
Retreats
3
Destinations
Haute-Savoie, Cévennes and Sri Lanka, with certified yoga teachers.
Public reviews
5/5
Google & BookYogaRetreats
Fannie’s listening, studio atmosphere and clarity of information on the platform.
Studio statistics
—
To complete
Form conversions, sessions booked via the digital channel and detailed SEO.
Collaboration & technical direction

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Interface design and software architectures for brands and initiatives that need a resilient tool.

Case study: KenZenTheCore · LocalBusiness Back to top